Where care
takes shape.

WHO ARE WE?

Not a Generic Agency is an independent creative agency that truly believes in the power of differentiation.

We are an advertising agency, but we also do communication, brand activation, branding, editorial and a lot of digital work — because we don’t believe in boxes. We’re not generic, but we’re not rigid either.

In the past, we were Buzziness and GdA&A, but we evolved.

Because the world changed very fast and we had to change with it. And this world demands a different agency model: more technological, faster, more grounded in AI, and more specialised in what we are truly good at.

That’s why we stopped being generic.

We say
no to
generic
formulas.

WHAT IS OUR PURPOSE?

We genuinely believe that brands play a central role in people’s lives

Advertising whether created by humans, machines, or both working together has the power to move people. To make them dream, travel and project themselves. And why not, also to make them proudly consume brands.

When we apply this purpose to Life Sciences, it makes even more sense, because to dreams we add trust, reliability and care.

SHOWCASE

WHY THE LIFE SCIENCES INDUSTRY?

We are highly focused on the Health, Pharma and Wellness sectors and we are very proud of that.

Just like in healthcare, it’s better to have a good specialist who truly solves the problem than a generalist who diagnoses well but lacks the know-how to actually fix it.

We have extensive experience in these markets, a strong track record, several awards, a deep understanding of compliance challenges, and a client portfolio many would envy. That said, we also work with clients outside these sectors.

STRATEGY & PLANNING

DESIGN/ CREATIVE

CONTENT & PRODUCTION

DIGITAL

MEDIA

PUBLIC RELATIONS

ACTIVATION & EVENTS

CLIENT SERVICES

Clients